MHSummit: Event Branding & Identity

MHSummit is MetalHub's annual executive summit for the global metals and mining industry. I created the full event identity from scratch for two consecutive editions — 2023 and 2025 — building a visual system that had to work across every touchpoint: from enamel pins to outdoor flags, from LinkedIn campaigns to a full after movie. The concept centers on the X — a symbol of convergence, representing the coming together of industry leaders, diverse expertise, and new ideas. The graphic language pairs deep navy with gold accents, referencing the weight of the sector while feeling modern enough to attract a tech-forward audience. In 2023 I led the project alongside the marketing team. In 2025 I owned it entirely — concept, design, copy, production coordination, digital campaign and video direction. The sticker copy ("I speak fluent Metal", "No trash talk, just Scrap facts") came from the same creative brief as the visual system: everything had to feel like it belonged to the same world. The results speak for themselves. The 2023 inaugural edition scored 80.5 NPS. The 2025 edition — which I ran solo — scored 90.0.